“Palmbalm” is a fragrance brand concept of both a perfume and cologne line and made with natural human-grade pheromones and essential oils; 100% free of alcohol and harsh chemicals. The brand's personality gives off “fly” and “contemporary” vibe yet maintains an aura that is still “laid-back” and “grounded.” You could also say that Palmbalm has one foot in the sand and the other foot on granite floors."
Creating a brand identity that correlates with it's core attributes, personality and vision through style, type and color.
Pairing different variations of the brand's key components to finalize the design process and create a fluid identity that is the brand's own.